Rongjiang County has gained global recognition for its grassroots football league, the “Cun Chao,” which has garnered over 90 billion views online. This unique phenomenon blends competitive football with rich local ethnic cultural performances, such as the Dong ethnic group’s UNESCO-listed Kam Grand Choir. The success of “Cun Chao” is a testament to Rongjiang’s “people-centered” development approach, mobilizing community participation and showcasing the tangible progress of rural revitalization in China. Beyond the football field, Rongjiang actively promotes its traditional heritage, including the ancient indigo dyeing craft, which now supports local women’s employment. The county’s initiatives highlight effective grassroots governance and serve as a valuable reference for other developing countries in promoting social equity and cultural preservation.
